Big Data !!!!! Is Comming.

What is big data?

An introduction to the big data landscape.

by Edd Dumbill

Big data is data that exceeds the processing capacity of conventional database systems. The data is too big, moves too fast, or doesn’t fit the strictures of your database architectures. To gain value from this data, you must choose an alternative way to process it.

The hot IT buzzword of 2012, big data has become viable as cost-effective approaches have emerged to tame the volume, velocity and variability of massive data. Within this data lie valuable patterns and information, previously hidden because of the amount of work required to extract them. To leading corporations, such as Walmart or Google, this power has been in reach for some time, but at fantastic cost. Today’s commodity hardware, cloud architectures and open source software bring big data processing into the reach of the less well-resourced. Big data processing is eminently feasible for even the small garage startups, who can cheaply rent server time in the cloud.

The value of big data to an organization falls into two categories: analytical use, and enabling new products. Big data analytics can reveal insights hidden previously by data too costly to process, such as peer influence among customers, revealed by analyzing shoppers’ transactions, social and geographical data. Being able to process every item of data in reasonable time removes the troublesome need for sampling and promotes an investigative approach to data, in contrast to the somewhat static nature of running predetermined reports.

The past decade’s successful web startups are prime examples of big data used as an enabler of new products and services. For example, by combining a large number of signals from a user’s actions and those of their friends, Facebook has been able to craft a highly personalized user experience and create a new kind of advertising business. It’s no coincidence that the lion’s share of ideas and tools underpinning big data have emerged from Google, Yahoo, Amazon and Facebook.

The emergence of big data into the enterprise brings with it a necessary counterpart: agility. Successfully exploiting the value in big data requires experimentation and exploration. Whether creating new products or looking for ways to gain competitive advantage, the job calls for curiosity and an entrepreneurial outlook.